Like! Playful Opportunities in Serious Brand Building
2012. Oct. 28th
Insomnia Introduces New Interactive Advertising Tool in Hungary
Organized by Digital Media Working Group of the American Chamber of Commerce in Hungary Insomnia Advertising has recently expounded a new, interactive and innovative advertising scheme before an audience of potential and interested advertisers.
Approximately half of the Hungarian population over 12 years of age is on Facebook, and significant segments of this group regularly play Facebook games. Through a game-based advertising system, SupersonicAds, ads may be placed in the flow of the game, and those electing to watch these commercial messages receive, in return, virtual currency and other rewards. The self-service motivational system offered a new advertising surface, especially for consumer goods either as a part of an integrated campaign or as a stand-alone campaign. It also allows advertisers to be in interactive and direct contact with their potential customers.
Experts agree that Facebook as a medium has created a unique advertising regime while creating new demands for content and communications forms. Insomnia aspires to promote a more conscious advertising approach by companies and increase the efficacy of their marketing communications efforts through the use of these brand new tools on Facebook
2012. Jul. 16th
We created a short film for celebrating our AMIN membership. Here you can meet us, see our office and find out what it feels like: being an Insomniac…
Insomnia Middle-East Launched
2012. May. 08th
The Agency has been servicing the Middle-East market for some time, and has now opened an office in the region. An expert has been dispatched to Bahrain to co-ordinate projects with the help of local forces for Insomnia’s three current clients.
Insomnia Middle East Ltd. in Bahrain was registered two weeks agoand has officially began operations in Manama.. This is a defining moment in the life of the Agency, because it is the first Hungarian representative of the communications industry in the Saudi market.
The new agency will primarily service clients of the Persian Gulf. The new office opened after more than a year of preparatory work, which confirmed the demand by companies of the region for communications services provided by Insomnia. The first clients are Saud Arabian and Bahrainian companies, as well as local ventures of global companies. Among them is Sherbiny for Commerce, a company supplying the Saudi oil industry and Zamil AC, manufacturer of air-conditioning systems, so essential in the region. Services include brand and image building, compilation of company reference films, but on-line projects and diverse graphic solutions are also part of the agency’s repertoire.
The Managing Director of the new agency, Zsolt Gáll is a senior international advisor to Insomnia, who also actively participated in the preparation phase, and has recently relocated to Bahrain a month ago.
‘We expect the new member of the Insomnia Family to create a strong synergy between Hungarian creativity, competitive marketing and communications solutions and new industries of the Persian Gulf, which are gaining ground in world markets’ – said Gergely Erdős, Executive Director of Insomnia Advertising Agency.
‘It is a great honor and a weighty responsibility to be pioneering in this market. We are at the beginning of a longer process, but our first impressions prove thatour efforts will bear fruit’ – added Zsolt Gáll.
New Building-trade Client, an Addition Insomnia’s Portfolio
2012. Feb. 16th
Insomia won the communications tender for experts of Baumit. Insomnia manages the communication of a number of building-trade companies, thus the Baumit campaign will also be handled by expert hands.
The building-trade is no stranger to Insomnia, as the Agency has been cooperating with Mediterrán concrete roof tile manufacturer for a long time. By winning the tender of Baumit, Insomnia has taken another step towards managing the campaign of all manufacturers needed in order to build a house and thus becoming experts in the communications of the building-trade. The Agency won the tender through an invitation and work has already begun at the end of last year and the large-scale research is already being compiled.
’It is clear from Insomnia’s tender that the Agency expertly approaches the subject. Ideas of the detailed presentation are extremely creative and the target groups will easily identify with those.’ – saidBalázs Kádár, Marketing and PR Director of Baumit.
Insomnia Enters the Saudi Arabian Communications Market
2012. Jan. 24th
The moment that Insomnia publicity agency signed a long-term contract between Insomnia and Sherbiny for Commerce a supplier to the Saudi Arabian oil industry was preceded by lots of travel and many meetings. They were worth the effort: Insomnia is the first Hungarian-owned communication agency to have a client in the Saudi Arabian market.
Insomnia, keeping its previous goals in sight, spared no pains to gain a significant clientele in foreign markets. The lengthy negotiation process and 60,000 intercontinental miles reached their goal: the agency signed a long term agreement with Sherbiny for Commerce, a company which provides services oil, gas and sewage companies. Insomnia became the first Hungarian communications agency to have entered the Saudi Arabian market.
Sherbiny for Commerce is a traditional Saudi Arabian company with the management still in family hands. In the last 25 years the company has proved to be a trusted supplier for oil companies and has shown it can compete with the best multinational companies in this competitive market. Based on its success, Sherbiny are planning to expand its operations to other countries of the Arabian Gulf and other countries where the oil industry plays a decisive role. Insomnia will help the company emphasize these facts in their communication. Their primary tasks are to create the new corporate identity and positioning, while designing and develop web pages and other comunication tools will also be part of the creative team’s job.
„As a Saudi company we think tradition is one of the most important values. However, as we discovered, in order to stay in the race we must open towards modern solutions. Just as we did in our technological developments, we are looking to use innovative methods in our communication as well. We chose Insomnia for their creativity, speed and experience with international clients.” – says Majed Sherbiny, Business Development Manager of Sherbiny for Commerce.
A significant milestone in our history: Insomnia enters the Turkish market.
2011. Dec. 21st
For more than a year now, Insomnia’s strategy has been to measure and prove itself on the international market. This past summer Insomnia joined AMIN, the network of independent European advertising and marketing agencies. Recently we signed a strategic agreement with a fellow Amin member, Wordsmith Advertising in Turkey. in order to add to the level of internet based advertisements in Turkey. Besides envisioning general co-operation we intend to work together in the on-line communications area and in return the Turkish agency will support Insomnia with linguistic services in third markets, including the Gulf countries. Insomnia is also expects significant orders from Turkey in the next few years.
Effie-Winning Campaign by Insomnia
2011. Oct. 17th
Insomnia’s Opel Service 4+ image campaign won a Hungarian silver Effie in the Durable Goods category on Friday, October 14. The Effie Award is one of the most prestigious recognitions in the advertising business.
The aim of the winning campaign was to emphasize the main advantage of Opel Service 4+ Program: it is a specially priced service and maintenance program for older cars. In the TV and radio ad Insomnia substituted a 4-year-old boy for a 4-year-old car in order to show what a neglected, older car could feel in a kind, emotional and sometimes gut-wrenching way.
The agency’s task was to persuade the owners of such older cars to choose authorized Opel Dealers instead of giving the business to unreliable “corner garages”.
Insomnia’s award-winning work is unique in many respects:
- Opel has not shot a TV commercial in Hungary since the mid-90s.
- It was a car commercial which did not show a car
- It is so successful that the adaptation of the campaign has begun to show it in several countries of the region.
- The campaign generated impressive statistics for Opel Dealers: The rate of awareness has increased by 21% and business grew by 28% after its airing..
About Effie Awards
The Effie Awards was founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year.
Since 1968, and particularly in the past five years, Effie has become a source of learning through conferences, judging discussion and briefs providing opportunities for insight into effective marketing communications.
Effie Worldwide exists to provide information regarding effectiveness and results in marketing communications. Its main priority is to educate and share with the industry (and all interested parties) its wisdom and definition of effectiveness by spotlighting great ideas that work and encouraging thoughtful dialogue about the ever-changing world of marketing communications. The Effie network has teamed up with some of the top research and media organizations worldwide to bring its audience the most relevant and first-class insights into effective marketing strategy. This has taken shape in webinars, white papers, global conferences, winners showcases and more.
Insomnia Is a Member Agency of AMIN Europe
2011. Jul. 14th
Insomnia Advertising Agency has become the latest member of AMIN Europe, a network of independent advertising and marketing agencies.
Established in 1985, AMIN Europe (the name is an acronym which stands for Advertising Marketing International Network) is a network of independent agencies from 16 countries. Membership is limited to one agency from each country. It is a part of AMIN world wide with similar chapters in North America and Asia.
AMIN Europe employs about 330 experts who generate almost 25 million Euros in revenues annually while globally AMIN billings are about 2.9 billion US dollars.
Insomnia was invited to join the network following an extensive and mutual exchange of information and a visit to Budapest in May by a committee of the organization and its membership was approved by the recent AMIN Worldwide Meeting in Coeur d'Alene, Idaho, USA.
On the occasion of its accession to the organization, Insomia CEO Gergely Erdős said that 'We are extremely proud to represent Hungary in this prestigious and growing network. We fully agree with AMIN's credo, that 'we offer more flexibility than a global communications group, with the same expertise. We provide a more powerful partnership than a single agency. We are independently united.' Indeed, we are perfectly happy to pool the knowledge and resources we have with our colleagues in the other AMIN countries, and hope that we will gain similar advantages from our cooperation'.
(For more information on AMIN please visit www.amineurope.com)
Insomnia Website Designer in CRESTA Jury
2011. Jul. 01st
András Ketler, Insomnia's digital art director / web designer was invited to join the on-line jury of Cresta, the prestigious New York based advertising award. The invitation came after András designed the new Cresta website this spring which gained wide ranging acclaim.
'I am deeply honored' András says. 'To design their website was a challenge because a huge amount of information has to be treated in an easily manageable manner at all times on the site. And, of course, I was fully aware that the cream of the cream of the advertising profession would scrutinize what I designed. It was a great relief that they actually liked the result'.
The Cresta Awards were launched in 1993 by Creative Standards International, in partnership with the International Advertising Association. Cresta stands for 'Creative Standards'. As the name suggests, the aim of the Cresta Awards is to honor an absolute standard of creative excellence in the international advertising and marketing communications industry.
A new director joins Insomnia Advertising Agency. Viktor Polgár leads and coordinates the international account team.
2011. Jun. 27th
The former Hungarian Consul General in New York graduated from the University of Economics, Budapest - Faculty of International Relations in 1970, then worked for the Press Department in the Hungarian Chamber of Commerce. He continued his career in the News Department of Hungarian Radio before moving on to the Ministry of Foreign Affairs. He held numerous positions in the Ministry, including four years dealing with Hungarian-US bilateral relations and had postings in Ottawa, Canada and Washington, DC. From 2004 to 2007 he served as the Spokesman for MFA. In between diplomatic assignments he was communications and marketing director of the Hungarian Privatization Agency (APV Rt.), and was the Managing Director of Hill and Knowlton Hungary Ltd. for eight years.
"Insomnia is an agency with not only a great domestic track record but tremendous international potential. This is also reflected in the enthusiasm of this young but experienced and highly qualified team. I hope to add my years of international experience to the Agency's efforts as it continues to grow internationally." - says Viktor Polgár, the Director of International Business.