The Agency has been servicing the Middle-East market for some time, and has now opened an office in the region. An expert has been dispatched to Bahrain to co-ordinate projects with the help of local forces for Insomnia’s three current clients. 

Insomnia Middle East Ltd. in Bahrain was registered two weeks agoand has  officially began operations in Manama.. This is a defining moment in the life of the Agency, because it is the first Hungarian representative of the communications industry in the Saudi market.

The new agency will primarily service clients of the Persian Gulf. The new office opened after more than a year of preparatory work, which confirmed the demand by companies of the region for communications services provided by Insomnia. The first clients are Saud Arabian and Bahrainian companies, as well as local ventures of global companies. Among them is Sherbiny for Commerce, a company supplying the Saudi oil industry and Zamil AC, manufacturer of air-conditioning systems, so essential in the region. Services include brand and image building, compilation of company reference films, but on-line projects and diverse graphic solutions are also part of the agency’s repertoire.

The Managing Director of the new agency, Zsolt Gáll is a senior international advisor to Insomnia, who also actively participated in the preparation phase, and has recently relocated to Bahrain a month ago.

‘We expect the new member of the Insomnia Family to create a strong synergy between Hungarian creativity, competitive marketing and communications solutions and new industries of the Persian Gulf, which are gaining ground in world markets’  – said Gergely Erdős, Executive Director of Insomnia Advertising Agency.

‘It is a great honor and a weighty responsibility to be pioneering in this market. We are at the beginning of a longer process, but our first impressions prove thatour efforts will bear fruit’ – added Zsolt Gáll.    

The moment that Insomnia publicity agency signed a long-term contract between Insomnia and Sherbiny for Commerce a supplier to the Saudi Arabian oil industry was preceded by lots of travel and many meetings. They were worth the effort: Insomnia is the first Hungarian-owned communication agency to have a client in the Saudi Arabian market.

Insomnia, keeping its previous goals in sight, spared no pains to gain a significant clientele in foreign markets. The lengthy negotiation process and 60,000 intercontinental miles reached their goal: the agency signed a long term agreement with Sherbiny for Commerce, a company which provides services oil, gas and sewage companies. Insomnia became the first Hungarian communications agency to have entered the Saudi Arabian market.

 Sherbiny for Commerce is a traditional Saudi Arabian company with the management  still in family hands. In the last 25 years the company has proved to be a trusted supplier for oil companies and has shown it can compete with the best multinational companies in this competitive market. Based on its success, Sherbiny are planning to expand its operations to other countries of the Arabian Gulf and other countries where the oil industry plays a decisive role. Insomnia will help the company emphasize these facts in their communication. Their primary tasks are to create the new corporate identity and positioning, while designing and develop web pages and other comunication tools will also be part of the creative team’s job.

„As a Saudi company we think tradition is one of the most important values. However, as we discovered, in order to stay in the race we must open towards modern solutions. Just as we did in our technological developments, we are looking to use innovative methods in our communication as well. We chose Insomnia for their creativity, speed and experience with international clients.” – says Majed Sherbiny, Business Development Manager of Sherbiny for Commerce.

Insomnia’s Opel Service 4+ image campaign won a Hungarian silver Effie in the Durable Goods category on Friday, October 14. The Effie Award is one of the most prestigious recognitions in the advertising business.

The aim of the winning campaign was to emphasize the main advantage of Opel Service 4+ Program: it is a specially priced service and maintenance program for older cars. In the TV and radio ad Insomnia substituted a 4-year-old boy for a 4-year-old car in order to show what a neglected, older car could feel in a kind, emotional and sometimes gut-wrenching way.

The agency’s task was to persuade the owners of such older cars to choose authorized Opel Dealers instead of giving the business to unreliable “corner garages”. 

Insomnia’s award-winning  work is unique in many respects:

• Opel has not shot a TV commercial in Hungary since the mid-90s.
• It was a car commercial which did not show a car
• It is so successful that the adaptation of the campaign has begun to show it in several countries of the region.
• The campaign generated impressive statistics for Opel Dealers: The rate of awareness has increased by 21% and business grew by 28% after its airing..

About Effie Awards

The Effie Awards was founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year.

Since 1968, and particularly in the past five years, Effie has become a source of learning through conferences, judging discussion and briefs providing opportunities for insight into effective marketing communications.

Effie Worldwide exists to provide information regarding effectiveness and results in marketing communications. Its main priority is to educate and share with the industry (and all interested parties) its wisdom and definition of effectiveness by spotlighting great ideas that work and encouraging thoughtful dialogue about the ever-changing world of marketing communications. The Effie network has teamed up with some of the top research and media organizations worldwide to bring its audience the most relevant and first-class insights into effective marketing strategy. This has taken shape in webinars, white papers, global conferences, winners showcases and more.

András Ketler, Insomnia's digital art director / web designer was invited to join the on-line jury of Cresta, the prestigious New York based advertising award. The invitation came after András designed the new Cresta website this spring which gained wide ranging acclaim.

'I am deeply honored' András says. 'To design their website was a challenge because a huge amount of information has to be treated in an easily manageable manner at all times on the site. And, of course, I was fully aware that the cream of the cream of the advertising profession would scrutinize what I designed. It was a great relief that they actually liked the result'.

The Cresta Awards were launched in 1993 by Creative Standards International, in partnership with the International Advertising Association. Cresta stands for 'Creative Standards'. As the name suggests, the aim of the Cresta Awards is to honor an absolute standard of creative excellence in the international advertising and marketing communications industry.