MEDITERRÁN
Client
Mediterrán is the second best selling concrete roof tile manufacturer in Hungary owned by Mészáros family since 1920. They decided to hire an advertising agency in 2009. They chose us. Since then we changed their corporate identity and launched a successful TV, and numerous campaigns...
Services so far
- New corporate identity
- Concept development
- Strategic planning, research
- TV, outdoor, radio campaign
- Project management (from creative design to production)
- Corporate communication
Works we are proud of
"colours inspired by nature"
Brief
Based on our research we stated that colour is the key feature that none of the tile manufacturers communicate about their products. We built an all-round on the colours of Mediterrán tiles.
Message
Natural colours. Varied profiles.
The way we were thinking
We visualize how Mediterrán roofs fade into their environment thanks to their natural colour.
TVC
Brief
To popularize the new surface treatment of Mediterrán, the concrete roof tile manufacturer.
Message
Resistor surface treatment applied to the roof tile makes it very resistant to environmental damage. Its homogenous and smooth surface absorbs less humidity and is resistant to the grontity wth of moss while retaining the original color and shine of the tile.
The way we were thinking
There are many great figures in history who have gained immortality and fame through their fight for reform. They are the real resistors. With the revolutionary new surface treatment, the Resistor, the Mediterrán tile fits right in.
“Born to resist”