Client

MKB Bank is an experienced institution with good reputation. Through the dynamic development since its privatization, it became one of the leading banks, universal financial institution and bank group in the Hungarian banking.

Services so far

• All-round ATL and BTL campaigns
• TVC campaigns
• Re-design of brochures

Works we are proud of

"frame"

Brief

Implementation of a new general platform, which represents the MKB Bank's image and chief values: responsibility, future, financial stability.

Message

MKB Bank is a trend-setting bank. Its products draw attention to values and available opportunities. This allows for clients to be assured that their financial matters are in good hands.

The way we were thinking

The claret colored frame appears everywhere. It focuses on a certain element of the picture, which might even remain unseen at first. By framing these elements, we endow these with significance.

The framed elements reflect on a given bank product's USP (unique selling proposition), thus underlining and emphasizing it.

The permanent presence of the frame connects the various creative elements and lends a solid and unified image to the bank. It guarantees a clear visual creation, where positive values are highlighted.