Client

One of the main tasks of the Hungarian Institute for Educational Research and Development is to study children’s reading habits and popularize reading.
The agency’s task was to communicate Readingportal established to advertise one of our basic skills, reading.

Services so far

• Concept development
• TV campaign
• Poster campaign in educational institutes
• PR campaign
• Event management

Works we are proud of

„Adventures in high quality”

Brief

Create an integrated campaign about reading and Readingportal for children, their parents and teachers.
Main communication channel: TV

Message

Reading is exciting

The way we were thinking

Children connect reading to learning and compulsory literature, therefore they think that reading is boring. Our aim was to show that reading can be as or even more exciting as a videogame, because in a book there are no buttons, no keys, only your imagination.

We can see a child sitting on the floor in his room. From the lights, sounds and his movements we’d think he’s playing a video game. But as it turns out what we see and hear is his fantasy at work while reading..