Client

We work Opel Aftersales which deals with Opel service and trade of original car parts, and fortunately make their every kind of marketing communicational stuff in Hungary. So we do not adapt international materials, we design them.

Services so far

• Concept development
• TV campaign for Opel Service 4+
• Project management (from creative design to production)
• Event management (Opel Days 2011)

Works we are proud of

"disregarded 4-year-olds"

Brief

To create an all-round campaign for Opel Service 4+ Program.
Main channel is TV.

Message

It is specially priced for older cars.

The way we were thinking

"Don't 4-year-olds deserve the same care?"

We substituted a 4-year-old car for a 4-year-old boy, and thank to this anthropomorphosis we were able to show what a neglected older car could feel.

TVC